Tuesday, May 5, 2009
Freaked out on flu
In the car last night I heard an interesting interview on NPR with Dan Ariely, a behavioral economist at Duke and author of the book Predictably Irrational. He explains why we worry more about improbable events than those more probable (for example, worry more about terrorism than automobile accidents or worry more about swine flu than seasonal flu). You can listen to or read the interview here.
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