Communicating Risks

There is a recent post that covers the topic well in Decision Science News, edited by Dan Goldstein from Yahoo! Research and the London Business School. Try to answer the question below. The answer is available if you expand the post (and if you read the DSN post)
The probability of colorectal cancer in a certain population is 0.3% [base rate]. If a person has colorectal cancer, the probability that the haemoccult test is positive is 50% [sensitivity]. If a person does not have colorectal cancer, the probability that he still tests positive is 3% [false-positive rate]. What is the probability that a person from the population who tests positive actually has colorectal cancer?
ANSWER: 5% (Don't feel badly if you guessed incorrectly as most physicians guess 50% or 47%) However, if we can't understand risks ourselves, how can we communicate them to patients?
Link: Decision Science News Post (Some Ideas on Communicating Risk to the General Public)
Comments
Post a Comment
Thanks for submitting your comment to the Controversies blog. To reduce spam, all comments will be reviewed by the blog moderator prior to publishing. However, all legitimate comments will be published, whether they agree with or oppose the content of the post.